| WIRED ISLAND HOSTS INTERNET MARKETING SEMINAR |
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PROVIDENCIALES, Turks and Caicos Islands – May 7, 2008 – Wired Island, the leading full-service marketing agency in the Turks and Caicos Islands, and its partner POWERi Technologies, an interactive and digital public relations firm specializing in travel and tourism, are offering a comprehensive, one-day seminar on Internet-based marketing for the Turks and Caicos tourism and hotel industry. The seminar, which features helpful hints and proven techniques for increasing web exposure, traffic and revenue, will be held on Thursday, May 29 from 1PM-5PM at the Regent Palms in Grace Bay, Providenciales.
The seminar is titled: Marketing The Caribbean in The Digital Age: Interactive Marketing for The Tourism & Hotel Industry, and will demonstrate and describe how you can leverage the power and reach of the Internet for your business. A detailed agenda is available via the web site. The seminar fee of $50 includes a cocktail reception and refreshments following the event. To sign up, contact Wired Island at     649-941-4218 or info@wiredislandtci.com or register on-line at www.wiredislandtci.com.
The seminar will be presented in three main modules:
· Increasing web site traffic
· Outbound Internet marketing programs
· Managing your business through the web
Attendees will gain in-depth insight and practical suggestions on topics such as Search Engine Optimization (SEO), key word selection, internet advertising, email marketing, targeting global markets, on-line reservation systems and inventory management, and customer retention techniques.
“The days of just putting up a web site and hoping customers will find you are long gone. This workshop is ideal for anyone who recognizes that the power and reach of the Internet as a critical way to build awareness and drive business. Whether you have a web site already or are just beginning to implement an on-line strategy, this event will provide helpful, real-world ideas and approaches for making the Internet a more valuable and measurable, high-ROI marketing tool for your tourism-based business,” said Mike Sottak, president of Wired Island.
Travel and tourism has been transformed by the Internet. Today, more than 80 percent of travel is researched and/or booked on-line. Research has shown that travelers, particularly high-end tourists, are influenced by, prefer, and use the Internet more than any other promotional or sales channel combined – this includes traditional travel agents, print advertising, trade shows, TV, radio, or video. In addition, on-line marketing provides a much more cost effective and measurable medium for advertisers. Most sophisticated properties and Destination Management Organizations (DMOs) invest the majority of their marketing budget in on-line marketing, where they can see tangible results and a much higher ROI (return on investment) than other methods.
“It is critical that we leverage the power of the Internet to remain competitive as a destination in a global market for tourism spending, and to enhance our individual businesses,” said Butch Clare, president of the Turks and Caicos Hotel and Tourism Association. “As an association, the TCHTA is happy to support such educational initiatives for our members and I encourage all of them to invest the time to better equip themselves in the digital age. I believe the teams from Wired Island and POWERi can offer great insights and ideas on best practices for Internet marketing.”
About Wired Island
Wired Island is the leading full-service marketing agency in the Turks & Caicos Islands, offering award-winning graphic design, advertising, public relations, Web/interactive and event marketing services. Wired Island’s background is steeped in innovation, creativity, and high technology - experience it uses to effectively target customers and drive sales on a worldwide basis. The firm takes a strategic, results-focused approach to the unique challenges and opportunities faced by Turks and Caicos-based businesses. It leverages its local knowledge and presence to deliver effective programs and world-class customer support to a broad range of clients in the tourism, travel, hospitality, real estate, retail, non-profit and government sectors. Wired Island’s clients include the Turks and Caicos Tourist Board, the Turks and Caicos Hotel and Tourism Association, as well as many other public and private sector businesses and organizations. More information can be found at www.wiredislandtci.com.
About POWERi Technologies
POWERi Technologies is an interactive marketing and digital public relations firm offering clients an integrated set of strategy, technology, and creative services. The agency combines interactive rich media technologies with captivating creative design to deliver dynamic solutions that help clients build and maintain high-value relationships with their customers. The firm also specializes in new media, servicing clients with innovative technologies in the field of social media, blogging, podcasting and online media relations. Learn more at www.POWERi.com.
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